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Google Sports a New Look: The Integration of the March Madness Answer Card
With March Madness officially underway, competition is heating up on the court – and on the Internet! Google, not one to miss a beat, is unsurprisingly prepared for the anticipated flood of NCAA...
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Google Introduces In-Depth Articles
Google is always playing around with the layout and segmentation of their Search Engine Results Page, experimenting with new ways to deliver valuable results to their users. They recently announced...
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Google Updates Ad Ranking System
Recently, Google announced an update to their Ad Ranking system that will affect how the search engine determined which ad extensions and formats are relevant to searchers. Currently, Google uses Ad...
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Google to Start Indexing Content within Android Apps
Google recently announced that it will start indexing content in Android apps. This development enables the search engine to provide results that give the user the option to either view content on a...
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In-Depth Articles Offer High-Authority Results, but Lack Relevance
In August, Google launched a new SERP feature called in-depth articles which feature long-form content about broad search terms. Currently, this block of results appears at the bottom of the SERP and...
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Google Allows Advertisers to Pay by Viewable Impression
Google recently announced that advertisers can now pay for display ads only when they have been viewed by a user. The new option, called viewable CPM, applies to all ads across the Google Display...
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Video Embeds Now Appearing in Google Search Results
Google’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results. A quick search for “macklemore thrift shop”...
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Google’s SERP Redesign: The Experts Weigh In
The earthquake wasn’t the only thing shaking up our LA office this Monday – Google implemented a major redesign to the SERP page, sending tremors into the world of SEO. Among some of the major changes...
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Augmentin For Sale No RX Required
People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on...
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How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search...
This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top...
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